WHAT I DO
My work blends creativity, data, and strategy, bridging the gap between vision and execution to deliver experiences that drive engagement, clarity, and lasting business impact.

ABOUT ME

OVER THE YEARS
Over the past decade, I’ve led product design for high-growth startups, Fortune 500 companies, and emerging brands—leading cross-functional teams and shaping digital experiences that deliver measurable business impact. I’ve worked in fast-moving startup environments as well as at scale, aligning design strategy to organizational goals while empowering teams to move quickly and collaboratively.
My work spans e-commerce, DTC, AI-driven experiences, and brand innovation, grounded in data, clarity, and a deep focus on the user. I’m especially drawn to the intersection of human behavior and design systems, where speed and structure come together to enable great experiences. I believe exceptional design doesn’t just solve problems—it builds trust, evokes emotion, and transforms how people connect with products and brands.
For more details, feel free to visit my LinkedIn profile.
Serve as Design Lead for varied clients, defining product strategy and partnering with founders and enterprise stakeholders to drive 0-to-1 launches and optimize high-traffic experiences.
Leading multiple domains and pods focused on delivering scalable design systems and optimized experiences
Teaching design principles and product strategy to the next generation of creatives
Building and mentoring design teams, establishing a UX Center of Excellence
BRANDS I'VE WORKED WITH
LEADERSHIP PHILOSOPHY
Learn more about my leadership and team approach, centered on trust, collaboration, and fostering environments where designers feel inspired to push boundaries and grow together.
- Leonardo da Vinci