WHAT I DO
My work blends creativity, data, and strategy—transforming complex challenges into elegant, intuitive solutions.

ABOUT ME

OVER THE YEARS
Over the past decade, I’ve had the privilege of designing for Fortune 500 companies and emerging brands alike — leading cross-functional teams and shaping digital experiences that deliver measurable business impact. As a design leader, I’m passionate about empowering teams, fostering collaboration, and aligning design strategy with organizational goals. My work spans e-commerce, AI-driven experiences, and brand innovation — always guided by empathy, clarity, and a deep focus on the user.
I’ve long been fascinated by the intersection of human behavior and design systems. Over the years, I’ve learned that exceptional design doesn’t just solve problems — it builds trust, evokes emotion, and transforms how people connect with products and brands. For more details, feel free to visit my LinkedIn profile.
Leading multiple domains and pods focused on delivering scalable design systems and optimized experiences
Teaching design principles and product strategy to the next generation of creatives
Driving design initiatives across key customer journeys
Building and mentoring design teams, establishing a UX Center of Excellence
BRANDS I'VE WORKED WITH
LEADERSHIP PHILOSOPHY
Learn more about my leadership and team approach
- Leonardo da Vinci