HOW I WORK
I lead with a collaborative, user-centered mindset — blending creativity, strategy, and empathy to craft experiences that drive impact. My approach is rooted in clear communication, curiosity, and constant refinement
DESIGN PHILOSOPHY
Elements of Product Design
Design is a series of decisions made across multiple layers — from foundational realities to high-level problem and solution spaces. Each layer demands a unique lens, skill set, and perspective. Inspired by Jamie Mill’s Product Design Stack and Jesse James Garrett’s Elements of User Experience, I view design as a layered system of interconnected decisions. It doesn’t always start from the bottom — complexities often dictate where the process begins.
Innovation thrives when we explore the problem space independently of solutions. This approach prevents teams from becoming anchored by assumptions and opens room for discovery. True collaboration extends beyond design titles. Healthy teams invite cross-disciplinary voices, integrating insights that strengthen every layer of the experience. In the solution space, design choices shape strategy, conceptual models, interactions, and the final visual language — all aligned to user needs and business goals.
LEADERSHIP PHILOSOPHY
I empower creativity and growth by leading through four core values that guide how I build teams, foster innovation, and deliver results.
Foster Growth
I create an environment that encourages learning, experimentation, and professional development. By offering mentorship, feedback, and opportunity, I help individuals reach their full potential — strengthening both the team and the organization.
Compassion
Compassion builds the foundation for trust. I care deeply about the people I work with — understanding their challenges, celebrating their wins, and creating space where they feel seen, supported, and respected.
Problem Solving
Every challenge is a chance to think collectively. I bring teams together to analyze complexity, leverage diverse perspectives, and develop innovative, scalable solutions that drive meaningful outcomes for users and the business.
Trust
Trust is the cornerstone of effective collaboration. I foster openness and honesty, creating a safe environment where people feel confident sharing ideas, taking risks, and owning their work. Through transparency and reliability, I help teams perform at their best.
TEAM CULTURE
Radical Candor
I cultivate a culture of Radical Candor — where direct, honest feedback is an act of care. Avoiding hard conversations leads to what Kim Scott calls Ruinous Empathy; candor, by contrast, accelerates growth.
When giving feedback, I’m specific about what needs to change, why it matters, and by when. I also welcome feedback toward me, modeling vulnerability and continuous learning. This two-way openness builds trust, sharpens performance, and strengthens team unity.
Simplicity is the ultimate sophistication
- Leonardo da Vinci
