HOW I WORK
I lead with a collaborative, user-centric approach, blending creativity and strategy to craft impactful, intuitive experiences—driven by clear communication and constant refinement.
DESIGN PHILOSOPHY
Elements of Product Design
Being a designer means making and facilitating design decisions. Design decisions can be different in their nature—aesthetic, structural, conceptual, strategic and anything in between. As a result, they require different approaches and skills. The diagram below was created by Jamie Mill which explains product design as a stack of decisions built on top of a stack of knowledge. It was created on top of Jesse Garret's work with the Elements of User Experience.
Design is a series of decisions made across multiple layers, each requiring distinct approaches and expertise. These layers span from foundational realities to higher-level problem and solution spaces. While each layer is interconnected, design doesn’t always begin at the bottom; complexities and cycles often influence where the process starts. To foster innovation, it's important to explore the problem space independently from solutions, ensuring that you don’t get anchored by predefined outcomes.
Collaboration is key in design, and it's not limited to those with formal design titles. Healthy teams recognize the value of input from across disciplines and encourage team members with relevant expertise to contribute meaningfully at every layer. In the solution space, decisions focus on product and service strategies, addressing user needs and aligning with business goals. This space includes defining conceptual models, interaction structures, and surface-level details like visual design, copy, and animations, all of which shape the final user experience.
LEADERSHIP PHILOSOPHY
I empower and foster team's creativity through my four leadership pillars
Foster Growth
I create an environment where team members are encouraged to continuously learn, take on new challenges, and expand their skills. By providing support, guidance, and opportunities for development, I help individuals reach their full potential and contribute to both personal and team success.
Compassion
Compassion is at the heart of building trust and fostering strong, healthy relationships in the workplace. I care personally about the people I work with, showing genuine concern for their well-being, and treating them as human beings rather than simply coworkers.
Problem Solving
I approach every challenge with a collaborative mindset, leveraging the team's collective skills to break down complex issues and develop innovative, effective solutions. These solutions drive long-term success for both our users and the business.
Trust
Trust is the foundation that drives success. I foster an open, honest environment where team members feel safe to share ideas, take risks, and grow. Through respect, clear communication, and reliability, I build strong relationships that empower effective collaboration and drive shared success.
TEAM CULTURE
Radical Candor
I foster a culture of Radical Candor, where direct, honest feedback is essential to growth. Avoiding tough conversations or failing to give clear praise or critique hinders development—what Kim Scott calls 'Ruinous Empathy.' As a leader, I believe being candid is the best way to show care for the team. When feedback is necessary, I’m specific about what needs to change, by when, what the outcome will be if expectations aren’t met.
Candor works both ways. I encourage open feedback not only within the team but also toward me. I regularly seek input from direct reports on how I can improve. By being vulnerable and acting on the feedback I receive, I help build a team that is comfortable giving and receiving constructive feedback. This culture of transparency and honesty drives us toward achieving outstanding results.
Simplicity is the ultimate sophistication
- Leonardo Davinci
