The redesigned Toys"R"Us website presents a vibrant, playful visual language that brings the iconic brand’s magic to life. The modern, user-friendly layout highlights high-quality images and engaging descriptions of toys, emphasizing the fun and excitement the brand is known for. With an intuitive interface and interactive elements, users can seamlessly browse through a wide range of products and discover the latest offerings. This dynamic design not only enhances the presentation of the toy selection but also creates an engaging and joyful shopping experience for kids and parents alike.
Challenge
Reimagine the digital experience in a way that captures the brand’s playful spirit while providing a seamless and intuitive shopping journey
Objective
Revive the excitement of visiting a Toys"R"Us store, translating that sense of wonder and adventure into an engaging online experience that drives both engagement and sales.
Project Includes
Design Strategy
Design Direction
Year
2017
Overview
The redesigned Toys"R"Us website presents a vibrant, playful visual language that brings the iconic brand’s magic to life. The modern, user-friendly layout highlights high-quality images and engaging descriptions of toys, emphasizing the fun and excitement the brand is known for. With an intuitive interface and interactive elements, users can seamlessly browse through a wide range of products and discover the latest offerings. This dynamic design not only enhances the presentation of the toy selection but also creates an engaging and joyful shopping experience for kids and parents alike.
Challenge
Reimagine the digital experience in a way that captures the brand’s playful spirit while providing a seamless and intuitive shopping journey.
Objective
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Project Includes
Revive the excitement of visiting a Toys"R"Us store, translating that sense of wonder and adventure into an engaging online experience that drives both engagement and sales.
Year
2016
Results
The redesign focused on creating a more engaging and seamless user experience, transforming the way customers interacted with the brand both online. Amid the many successes of the Toysrus redesign, the Great Deal store alone contributed $140 million in participation revenue.
