Challenge
Reimagine the digital experience in a way that captures the brand’s playful spirit while providing a seamless and intuitive shopping journey
Objective
Revive the excitement of visiting a Toys"R"Us store, translating that sense of wonder and adventure into an engaging online experience that drives both engagement and sales.
Project Includes
Design Strategy
Design Direction
Year
2017
The redesign focused on creating a more engaging and seamless user experience, transforming the way customers interacted with the brand both online. Amid the many successes of the Toysrus redesign, the Great Deal store alone contributed $140 million in participation revenue.