Candle Power is an experiential pop-up shop designed to immerse visitors in a multi-sensory journey, engaging scent, sight, and touch to ignite their senses. The website was thoughtfully crafted to reflect the in-store experience, capturing how the emotional impact of scented candles can transform a space and transport customers to specific moments in time. This seamless blend of digital and physical experiences earned the PR Platinum Award in the Event Marketing category.
Challenge
Design an immersive and engaging digital experience that vividly tells the story of the candle’s captivating installations, bringing the sensory journey to life online.
Objective
Reenergize the brand and connect with a younger audience by replicating the in-store experience online, creating a seamless digital journey that drives engagement and boost awareness and sales.
Project Includes
Innovation
Design Strategy Design Direction
Final Design
Year
2018
Mood Board Concept
Results
The work was featured in a WGSN trend report and won a PR Platinum award innovative storytelling, creativity and measurable results. Over the three month period, Candle Power exceeded 300 million social and media impressions, exceeding its target by 400% exceeding its social and media impressions. See it here
