The Parker Pens website, crafted with pen aficionados in mind—those who seek the highest quality and precision that only Parker delivers. The new website elevates the entire shopping experience with a strong, luxurious aesthetic that reflects the heritage and excellence of the Parker brand. Every design choice was made to create a refined, seamless journey that emphasizes the quality and craftsmanship that Parker Pens are renowned for, ensuring users feel connected to the legacy of excellence with every interaction.
Challenge
Design a new website that not only communicates, but embodies the same sense of quality and craftsmanship that defines Parker Pens.
Objective
For users to feel that same connection to quality, whether they’re holding a Parker pen or navigating our website.
Project Includes
Design Direction Design Concepts Final Design
Year
2018
Overview
The Parker Pens website, crafted with pen aficionados in mind—those who seek the highest quality and precision that only Parker delivers. The new website elevates the entire shopping experience with a strong, luxurious aesthetic that reflects the heritage and excellence of the Parker brand. Every design choice was made to create a refined, seamless journey that emphasizes the quality and craftsmanship that Parker Pens are renowned for, ensuring users feel connected to the legacy of excellence with every interaction.
Challenge
Design a new website that not only communicates, but embodies the same sense of quality and craftsmanship that defines Parker Pens.
Objective
For users to feel that same connection to quality, whether they’re holding a Parker pen or navigating our website.
Project Includes
Design Direction
Design Concepts
Final Design
Year
2018
Additional Concepts
Results
Due to technical constraints, the experience didn’t launch as planned. However, the research conducted provided valuable insights into the design preferences of Parker Pens' target audience, giving me a deep understanding of what resonates most with them.
