MN Construction’s brand refresh introduces a more refined, professional, and elegant presence in the construction industry. The new logo, color palette, website and style guide create a timeless brand identity designed to stand the test of time. In a highly competitive roofing construction market, this elevated branding positions MN Construction to become a household name, ensuring consistency and recognition across all touchpoints.
Challenge
Completely revamp and elevate MN Construction’s branding from the ground up to establish a strong, cohesive identity.
Objective
Build a brand from the ground up to compete effectively in the construction industry, driving awareness through strategic branding and positioning them as the go-to household name for construction services.
My Role
Branding Identity
Design Direction Style Guide
Logo Concepts
Year
2021
Concepts and Direction
I created seven logo variations that were very well-received by the client. Additionally, I presented three distinct visual directions that effectively captured the desired look and feel for their vision.
Brand Style Guide
The Brand Style Guide documented a cohesive visual dentity for the MN Construction brand. It clearly outlined key elements such as the logo, color palette, typography, imagery, and target audience. This guide ensured a unified brand experience across all platforms,
Style Guide Excerpt
Website Translation
